Promotions and triumph

Sheldon’s eclectic accumulation of designs reflected his own personality. His collections have the trademark lively pinstripe motif somewhere on every item from his variety. International fame touched the designer when his collections which were mostly British in taste were frankly accepted in Japan. Sheldon was knighted as menswear icon after almost three decade of work by Queen Elizabeth II in the year 2001. He is credited bringing in a number of trends in the fashion world. The resurgence of boxer shorts and filofax are his works of effort. The success sheldon has met with comes from the fact that he has played his double role both as a designer and a retailer with excellence.